Best Shipping Practices for Creating Your Customer's Perfect Unboxing Experience

Best Shipping Practices for Creating Your Customer's Perfect Unboxing Experience

Tommy Lai |

The unboxing experience is now an essential component of customer satisfaction in today's retail market. Every detail matters when making a lasting impression, including the shipping supplies and process.

Just recently, the bridge collapse near the Port of Baltimore highlights the importance of shipping packaging. Since the bridge collapse disrupted maritime traffic, shipments en route or waiting to be loaded may be damaged or spoiled. Proper packaging supplies protect goods from delays, handling issues, and port rerouting.

You can improve customer satisfaction and reduce transit delays with reliable suppliers and a focus on durability and sustainability. From sturdy shipping boxes to proper packing tape and other packing supplies, shipping supplies Vancouver impact how products arrive at your customers' doorsteps.

Choosing Appropriate Materials for Packaging

Bubble Wrap

  • Composed of polyethylene film with sealed air pockets, bubble wrap provides exceptional cushioning and impact resistance. 
  • The packaged item determines bubble size, thickness, and material grade (e.g., low-density polyethylene for lightweight items, high-density for heavier items). 
  • Advanced co-extrusion makes bubble wrap stronger and tear-resistant.

Foam Inserts

  • Expanded polystyrene (EPS) or polyurethane foam inserts absorb shock and dampen vibration better. 
  • Protecting fragile items requires choosing foam density, cell structure, and compression resistance. 
  • Advanced CAD/CAM technologies allow foam inserts to be precisely customized for a snug fit and maximum support.

Packing Peanuts

  • Expanded polystyrene or starch-based packing peanuts fill voids and cushions. 
  • Size distribution and peanut shape (S- or peanut-shaped) affect interlocking and product stability during transit. 
  • Due to material engineering advances, anti-static packing peanuts reduce electrostatic discharge risks in electronic components.

Sustainability in Packaging Material Choice

Circular Economy and Recyclability

  • Corrugated cardboard and PET plastic are suitable for closed-loop recycling systems that collect, process, and reuse post-consumer waste. 
  • Packaging recyclability and waste disposal minimize ink contamination and adhesive residues. 

Material Optimization and Lightweight Design

Air-assisted films and honeycomb structures weigh less and improve fuel efficiency in transportation logistics. Finite element analysis (FEA) and computational fluid dynamics (CFD) simulations optimize packaging designs, reducing material use while maintaining structural integrity and delivery protection.

A Comprehensive Guide to Layered Packaging

Layered packaging strategically uses multiple materials or other packing supplies to protect shipped goods. This technical guide covers layered packaging techniques:

Cushioning and Void Filling Methods




Cushioning Products 

Bubble Wrap

Make sure the air bubbles are pointing inward toward the product for the best possible protection.

Foam Sheets

Provides uniform cushioning and can be cut to fit items snugly. Use thicker foam for fragile or heavy items.

Air Pillows

If you want your pillow orders to stay fluffy while in transit, choose ones with a high air retention rate.

Void Filling Techniques


The void filler crumpled paper prevents items from shifting during transport. Packaging with recyclable or biodegradable papers is eco-friendly.

Inflatable Packaging Supplies

Cushions or bags fill empty spaces in packages to reduce movement and damage.

Foam Peanuts

Foam peanuts fill voids and cushions despite their lightness. Combining them with other materials or moving supplies increases protection.

Layered Packaging Tips for Maximum Protection

  1. Customization. Packaging supplies should match item size, shape, and fragility. Create customized packaging supplies with cushioning and void fill.
  2. Layering. Use multiple layers of cushioning and void fill to protect the product until it reaches the destination. Install a base cushioning layer, then void fill, and add more as needed.
  3. Compression Testing. Compression tests ensure that packaged items are protected from external pressure and impact. Test results should guide packaging and shipping methods.

Custom-Cut Foam Inserts and Moulded Pulp Trays for Enhanced Protection

Custom-Cut Foam Inserts

The precision fit and high-quality appearance of custom foam inserts make products look more valuable. You can customize foam inserts with colours and logos to reinforce brand identity.

  • Accurate Fit. A snug fit with custom-cut foam inserts reduces movement and transit damage.
  • Shock Absorption. Shock-absorbing foam inserts protect fragile items from impact and vibration.
  • Versatility. Foam inserts can be customized to protect polyurethane, polyethylene, and expanded polystyrene densities.
  • Reusable. Reusing high-quality foam inserts saves money and reduces environmental impact.

Moulded Pulp Trays

Your customers can easily view and access the products in moulded pulp trays. Unique and custom-shaped trays can differentiate a brand.

  • Sustainable. Made from recycled paper and cardboard, moulded pulp trays are biodegradable and sustainable.
  • Secure Nesting. Nesting products in moulded pulp trays provide excellent cushioning and stability.
  • Customizable. Trays are versatile across industries because they can be moulded to fit many product shapes and sizes.
  • Cost-Effective. Moulded pulp trays are cheaper than plastic or foam.

Protecting Packages and Items with Tape and Strapping

Different Tape and Strapping Materials

Types of Tape

Pressure-Sensitive Tape (PST)

    • Acrylic Tape. Ideal for long-term storage and varied temperatures due to its strong adhesion and durability.
    • Hot Melt Tape. This packing tape allows fast bonding. Suitable for high-speed packing lines and moderate temperatures.
    • Rubber-Based Tape. Suitable in cold weather, this packaging tape may yellow over time but has strong initial tack and adhesion.

    Water-Activated Tape (WAT)

      • Reinforced WAT. This packaging tape provides strength and tamper-evident sealing during delivery.
      • Non-Reinforced WAT. Bonds well to lightweight packages when activated with water.

      Specialty Tapes

        • Filament Tape. This packaging tape suits heavy-duty applications and bundling.
        • Masking Tape. Used to protect and seal during finishing or light adhesion.
        • Duct Tape. Strong and versatile for quick repairs and sealing.

        Strapping Materials

        1. Polypropylene (PP) Strapping. Lightweight and affordable. PP strapping is ideal for bundling and palletizing.
        2. Polyester (PET) Strapping. Due to its UV resistance, high-tensile PET strapping is suitable for packaging and shipping that requires a big move, heavy-duty applications, and long-term outdoor storage.
        3. Steel Strapping. Uses the highest tensile strength to secure heavy loads and sharp-edged materials, but it rusts and can damage products if mishandled.
        4. Nylon Strapping. Suitable for flexible and resilient applications due to high elongation and recovery.

        The Significance of Tight Sealing

        Protection From Damage

        Well-applied tape and straps prevent packages from opening or collapsing during handling and shipping. Secure sealing can also prevent internal damage.

        Prevention of Theft

        Quality tape and strapping prevent tampering and boost theft resistance. Using tamper-evident strapping or reinforced WAT makes it easy to notice when someone tries to gain unauthorized access.

        Handling and Labelling of Fragile Items

        What To Do



        Clear and Visible Labeling

        • Colourful labels with bold, easy-to-read text.
        • Label on both sides for maximum visibility.

        Guarantees that delicate objects can be easily identified.

        Descriptive Language

        • Label it “Fragile” or “Handle with Care.”
        • Mark orientation with “This Side Up” labels.

        Effectively conveys gentle handling.

        Proper Placement

        • Place labels on clean, flat surfaces.
        • Shipping adhesion is best without seams, folds, or rough areas.

        Reduces label peeling and illegibility.

        Consistent Labeling Standards

        • Set company-wide labelling standards.
        • Ensure partners and employees follow guidelines.

        Provides consistent handling and reduces damage.

        How Labelling Reduces Shipping Mishandling and Damage

        • Enhanced Awareness. Handlers see fragile labelling and take extra precautions when lifting and stacking.
        • Special Handling. Fragile packages are placed in designated areas of the transport vehicle or shipping facility to avoid being crushed or jostled by heavier items.
        • Efficient Sorting. Labelled packages are more accessible to sort and route, which reduces mishandling and loss.
        • Customer Expectations. Businesses ensure that fragile items are appropriately handled by accurately labelling them and setting clear expectations with shipping carriers and customers.

        Keeping Optimal Conditions: Temperature and Humidity Management

        To maintain quality, safety, and functionality, sensitive items must be transported at optimal temperature and humidity. Your businesses can reduce risks by understanding how environmental factors affect product integrity.

        What Role Do Environmental Factors Play Throughout Shipment?

        • Product Integrity. Temperature and humidity fluctuations can spoil, degrade, or malfunction sensitive products.
        • Actual Damage. Temperatures and humidity can melt or warp products and cause mould, moisture damage, or corrosion.
        • Regulatory Compliance. Food and pharmaceutical industries must follow strict temperature and humidity control rules to ensure product safety and efficacy.

        Impact of Climate Control on Certain Products

        1. Food Products: Fresh produce, dairy, and frozen foods need controlled temperatures to stay fresh. Foodborne illness and product waste can result from temperature fluctuations that accelerate bacterial growth.
        2. Electronics: These devices are sensitive to temperature and humidity extremes, which can damage internal components. Transporting electronics requires proper climate control to maintain functionality and longevity.



        Prioritize Product Security: From Packaging to Shipping 

        These shipping practices and quality packaging supplies in Richmond will reduce damage and give your customers a great unboxing experience. Strong materials, secure sealing, and clear labelling can improve customer satisfaction by delivering their ordered products intact and undamaged.

        Your business should choose reputable packing supplies wholesale sellers to source secure shipping and packing supplies. Patek Packaging is your one-stop shop for packing supplies (wholesale shipping supplies Canada) in the Greater Vancouver Area. Explore premium packing supplies to protect your business’s goods during shipping.


        Frequently Asked Questions

        How can I protect my items from temperature and humidity during shipping?

        • Pre-Shipment Preparation. Pack and insulate orders to reduce temperature fluctuations. Use thermal insulation moving supplies, moisture-resistant packing materials, and desiccants.
        • Pick the Right Shipping Method. For temperature-sensitive items, choose temperature-controlled or climate-controlled shipping services. Expedited shipping reduces transit time.
        • Transport Conditions Monitoring. Use temperature and humidity sensors. Data loggers or remote monitoring devices can keep products within humidity limits.
        • Contingency Planning. Plan for unexpected transit delays. Include procedures for rerouting shipments or providing alternative storage.

        Is shipping insurance something I can buy?

        Yes, Canadian eCommerce sellers have several shipping insurance options. Shipping companies in the Greater Vancouver Area offer insurance, but customers also have the option to purchase insurance separately or factor the service cost into the item price if they prefer to self-insure. 

        Technical factors like shipment value, dimensions, weight, volume, and coverage level determine shipping insurance costs. 

        What to do if my package is damaged in transit?

        Take pictures of the damaged box or packages and contact your shipping company immediately to file a claim. Send tracking numbers and damage descriptions to speed up the claims process. Hold all packaging until the claim is resolved.