In the food industry, brand image is important in consumer decision-making. Public relations (PR) packaging has emerged as a strategic tool for businesses to protect their products, actively build brand identity, and foster positive consumer perception.
But why does Kraft stand out as the optimal choice among other Public Relations packaging options in Canada? Is Kraft the new trend in food packaging Vancouver? Let's find out!
About PR Packaging
Eye-catching and well-designed PR packaging stands out on shelves and online marketplaces, increasing brand awareness and recognition among customers. PR packaging has core elements, which impact the marketing of businesses. Here's how:
Brand Storytelling
Packaging serves as a physical extension of a brand's identity. Visual elements (logos, colour palettes, and typography) communicate the brand's core values and messaging. PR packaging leverages storytelling techniques to provide an emotional connection with the people.
Targeted Communication
Effective PR materials tailor their message to a specific target audience. Demographic research and understanding customer psychographics and needs are necessary for crafting messaging and design elements that resonate with the desired consumer segment.
Multi-Sensory Experience
Texture, weight, and even sound (think: crinkling of a bag) can be used to develop a multi-sensory experience that enhances brand or service recall and emotional connection to people.
Call to Action
PR materials can subtly nudge consumers toward a desired action. QR codes embedded in packaging can lead to interactive experiences, social media engagement, or exclusive content, providing brand loyalty and deeper customer relationships.
Rise of PR Packaging
Simply, PR or influencer packaging is designated to target social media influencers for special occasions or the launch of products. Studies by Influencer Marketing Hub indicate that 91% of patrons trust online reviews and suggestions from influencers.
Brand Awareness, Buzz, and Sales
- Influencers have established audiences, and receiving and showcasing a brand's product becomes a form of brand exposure to a large and engaged demographic.
- Unique and creative influencer packaging sparks conversation and excitement online. Eye-catching visuals and innovative design elements can lead to organic social media sharing and discussions, propelling the brand into the digital spotlight.
- The goal is to translate brand awareness and online buzz into increased sales. By piquing consumer interest through influencer promotion, brands hope to drive purchase decisions and market adoption of their new product categories.
Kraft Paper for Public Relations Packaging
Kraft, which means "strength" in German, is a type of paper or paperboard produced through the kraft pulping process. This process utilizes a chemical solution (sodium hydroxide and sodium sulfide) to disintegrate the lignin in wood chips, separating cellulose fibres. These fibres are then refined and transformed into paper sheets.
Kraft's Significance
- Strength and durability make it best for putting a variety of products, from food products and beverages to consumer goods and industrial materials.
- Grocery bags, shopping bags, and even high-quality retail bags often utilize kraft paper due to its eco-friendly image and ability to handle weight.
- Commonly used in construction applications as a moisture barrier, roofing underlayment, and protective wrapping for building materials.
- Serves various industrial purposes, including masking tape production, envelopes, and industrial liners.
The global market for kraft is projected to witness steady growth in the coming years. A report by Knowledge Sourcing Intelligence forecasts the market to reach $1.301 billion in 2029 from $1.005 billion in 2022.
Types of Kraft Paper
|
Type |
Production |
Characteristics |
Applications |
|
Virgin Kraft Paper |
Virgin wood pulp using kraft pulping process |
Good strength, tear resistance, tensile strength |
Packaging (heavyweight products), paper bags, industrial applications |
|
Recycled Kraft Paper |
Recycled paper pulp using kraft pulping process (may include de-inking) |
Slightly lower strength and tear resistance than virgin kraft paper |
Packaging (lightweight products), void filling, construction applications (non-load-bearing) |
|
Printed Kraft Paper |
Made from virgin or recycled wood pulp. Flexography or digital printing is used to apply designs, logos, text, or images to its surface. |
Biodegradable, versatile in printing, good tear resistance for packaging |
Packaging of FMCG (Fast-Moving Consumer Goods). Ideal for creating branded gift boxes or promotional materials. |
|
Bleached Kraft Paper |
Virgin or recycled kraft paper with an additional bleaching process |
Lighter colour, good printability, and aesthetics |
Applications requiring high-quality visuals (may have slightly reduced strength) |
|
Coated Kraft Paper |
Virgin or recycled kraft paper with an applied coating (polyethylene, wax, silicone) |
Enhanced properties (moisture resistance, grease resistance) |
Specific packaging needs in food and industrial applications |
|
Coloured Kraft Paper |
Virgin or recycled kraft paper with added dyes or pigments |
Various vibrant colours |
Decorative purposes, crafting applications, brand packaging |
Kraft Paper - Aesthetic and Durable Option for PR Packaging
Kraft's natural, unbleached aesthetic offers a clean and minimalist canvas for branding. It allows for high-quality printing and techniques like flexography or offset lithography, which enables the creation of logos, visuals, and messaging.
In Public Relations (PR) packaging, particularly influencer marketing, printed kraft paper has emerged as a frontrunner for packaging solutions. Its main features are its inherent texture and colour.
- Bold colours and clear fonts are important for optimal visual impact
- Designers utilize the natural kraft paper look to create a rustic, organic, or minimalist brand image
- Logos, brand messaging, and product information can be directly printed onto the kraft paper
Research by Nielsen indicates that 66% of customers are more than willing to pay more for sustainable products. Kraft packaging, derived from recycled wood pulp, aligns with this growing consumer preference for environmentally friendly solutions.
Recommended Kraft Paper Products
|
Product |
Ideal Applications |
Quantity |
Price |
|
400 pcs |
$64.95 |
|
|
500 pcs |
$64.95 |
|
|
300 pcs |
$53.95 |
|
|
500 pcs |
$84.95 |
|
|
4000 pcs |
$47.95 |
|
|
250 pcs |
$67.95 |
Enhance PR Packages with Kraft Packaging
Make a compelling impression and showcase your brand's commitment to the environment. Try a variety of Kraft products for a versatile, durable, and sustainable solution for your PR and influencer marketing service.
By leveraging customization options and collaborating with brands to create impactful designs, Patek Packaging, with expertise in delivering premium products, can help position your brand as a trendsetter in the evolving landscape of PR and influencer marketing.
Frequently Asked Questions
Are There Eco-Friendly Options for Custom Kraft Paper?
Yes. Traditional printing methods utilize solvents that raise sustainability concerns. However, advancements in technology have led to the development of eco-friendly inks specifically formulated for kraft paper. Techniques like water-based flexographic printing offer a more environmentally friendly alternative for high-quality printing on kraft paper surfaces.
Can Kraft Paper Maintain Food Safety Standards?
For certain food and perishable products, traditional kraft paper might not be suitable due to moisture or grease permeability. However, Patek Packaging (or similar suppliers) might offer solutions like:
- Coated Kraft Paper: A thin layer of polyethylene (PE) coating can enhance moisture resistance and freshness. Suitable for products like cookies or granola bars.
- Food-Grade Greaseproof Papers: These papers are specifically designed for food packaging and offer excellent grease resistance. Ideal for showcasing baked goods or chocolates.
Can Kraft Paper Be Used for Unique and Innovative PR Packaging Options?
Yes. While kraft paper offers a natural aesthetic, it can be a launching pad for creative packaging solutions. Here are some innovative options:
- Custom Die-Cutting: Die-cutting allows intricate shapes to be incorporated into the kraft paper design, creating a unique and eye-catching visual element.
- Window Patches: Clear window patches integrated into the kraft paper packaging offer a sneak peek at the product, piquing curiosity and enhancing the visual appeal.