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The Science of Packaging: How the Right Packaging Supplies Influence Consumer Buying Decisions

by Tommy Lai 12 Jul 2023
The Science of Packaging: How the Right Packaging Supplies Influence Consumer Buying Decisions

In today’s highly competitive market, brands must make a strong impression. Product marketing managers must go beyond developing efficient solutions and convince buyers that their brand is the ideal choice.

Surveys show that nearly 80% of people in Canada won’t repurchase from a brand if the product’s packaging is poor. In other words, neglecting packaging can pose a huge risk.

Investing in good food packaging is needed for numerous benefits. Firstly, it provides effective product protection, reducing return rates and boosting profits. Additionally, it shows customers the effort put into creating a positive overall experience. These improvements enhance your reputation and make your target audience perceive you as trustworthy.

In this article, we will thoroughly address two questions. First, we  highlight the design aspects that influence the quality and appearance of your package. Then, we answer how food packaging supplies affect consumer buying choices. We understand these concerns are common among entrepreneurs, so let’s dive in.

food packaged

Revealing the Game-Changing Secrets that Shape Packaging Design

Concentrate on the proper design elements if you want to take full advantage of how packaging affects consumer behavior. 

Colour Psychology

This is the sign to pick the right colour palette for your items. The colour of the packaging is the first thing that catches people’s attention. 

How do you decide what colour your packages should be? Which colours a brand uses depends on what message it wants to send and what business it is in. Green is often used for packaging organic food or things that are good for the environment. On the other hand, something can look classy or expensive if it’s black.

The impact of packaging on consumer behaviour will be positive only if the colours are associated with your brand, convey the right message, and create the appropriate emotional associations. You can follow industry trends or directly ask your target audience for feedback to get favourable results fast.

Typography Matters

The impact of packaging on consumer behaviour also relies on the layout and clarity of typography on cardboard boxes. Once you’ve caught people’s attention with colours, they will analyse your product. They’ll read about its features, how to use it, and what problems it can solve. Potential buyers will only be interested in purchasing it if this crucial information is displayed in aclearly and understandablythe box.

It is important to ensure that the font on the packaging is large and suitable and that the overall layout is visually appealing.

The Power of Graphics

Consumers aren’t just interested in the product’s features and want to know who is selling it. Remember to consider the importance of placing your logo on the package. It should be noticeable but not overpowering and blend well with other content on the package. You can also add different icons to create a sort of “navigation” on the package, making it even more interesting.

Find the Perfect Fit

There’s no one-size-fits-all packaging. The ideal shape and size depend on various factors. Firstly, it depends on the product’s dimensions. Additionally, it depends on your target audience. Children might find a certain shape more appealing, while adults may have different expectations. Once again, it’s essential to understand your target audience’s preferences.

Quality that Sells

The term “quality” holds different meanings for different people. Some buyers consider package quality based on its ability to protect the product. Others focus on the design and perceive packaging as great if it looks nice. Sustainable packaging, though, has recently piqued the curiosity of most people. More than 80% of people asked for eco-friendly packaging materials last year.

We understand the desire to reduce packaging costs, but the quality of materials significantly impacts your product’s value. It also influences consumer behaviour and purchase decisions. Quality packaging materials can enhance the perceived value of your product, allowing you to charge a higher price. This exemplifies the impact of packaging on consumer behaviour.

The Art of Unique and Innovative Packaging Details

Entrepreneurs should learn to think outside the box and consider unique details that set their brand apart. There are numerous examples of unique packaging that can serve as inspiration, but copying others’ ideas is not recommended.

Innovative details aim to make packaging exciting and more practical. For instance, they can facilitate easy opening, effortless transportation, and more.

How Does Packaging Influence Consumer Buying Choices?

Let’s explore how packaging affects the customer’s choices.

Captivates Customer’s Attention

Packaging is the first thing customers see. Whether browsing online stores or strolling through physical retail aisles, customers are instantly drawn to eye-catching packaging that stands out. Research has shown that businesses have just 10 seconds to capture customers’ attention with their packaging design.

Brands must invest in captivating packaging items to cut through the noise. It’s no longer sufficient to simply have a functional container for the product you sell; the packaging must possess a visual appeal that instantly captivates the customer’s senses and compels them to explore further.

The design elements that contribute to attention-grabbing packaging are diverse and varied. Customers may be attracted to a brand by its bold typography and eye-catching images. Color schemes that are vibrant and work well together can evoke feelings and make a big visual impact. Innovative shapes and structures can intrigue and entice, setting the product apart from its competitors.

Every packaging element should be suitable to capture the customer’s attention during the first 10 seconds, whether it be a strategically placed logo, an alluring product image, or a skillfully produced tagline. Target market, market trends, and brand identity must all be carefully considered when practising this skill. Brands can get more sales, client loyalty, and long-term profitability by perfecting the art of drawing attention with their packaging.

Creates a Memorable First Impression

Well-designed packaging captures attention and leaves a positive first love impression. When done right, packaging piques the customers’ curiosity to engage further. 

Various factors contribute to creating a positive first impression through packaging design. Colour plays a significant role in capturing attention and eliciting specific emotional responses. Thoughtfully chosen colours can evoke feelings aligned with the brand’s image. 

The layout and typography of packaging are equally important in creating a positive first impression. A well-structured layout that balances information, visuals, and white space ensures clarity and readability. 

Typography choices like font style, size, and arrangement of boxes should align with the brand’s identity, product type, and target market. Clear and legible typography enhances the packaging’s visual appeal and makes it easy for customers to understand its key features and benefits.

Customers with well-designed packaging become eager to dive into the product’s details. This initial positive impression sets the tone for their entire experience, establishing a foundation of trust, credibility, and satisfaction.

Acts as a Powerful Messenger

Packaging is a form of customer communication, conveying the product’s purpose and brand values. 

Packaging design allows brands to express their purpose and visually captivate customers with unique stories. Through the strategic use of colour, imagery, and graphic elements, packaging conveys the essence of the product and aligns it with the brand’s values and identity. The packaging becomes an extension of the brand’s personality, capturing the attention and interest of customers.

Furthermore, packaging communicates the product’s key features, usage instructions, and benefits. Clear and concise information on the packaging helps customers understand the product at a glance. 

Another effective technique to convey key signals is including certifications and labels on the container. Certifications signify the brand’s commitment to certain values and resonate with customers who prioritise sustainability and ethical considerations. Labels indicating product attributes provide valuable information that aligns with specific customer needs. 

Gives Excitement When Unboxing 

Unboxing videos have a strong influence on consumer behaviour. Customers are likely to share their excitement on social media, creating a ripple effect that amplifies brand awareness. Brands can surprise and excite their customers by utilising distinctive design features.

Furthermore, a well-thought-out delivery and unboxing experience can leave a lasting impression and increase the likelihood of repeat purchases. Customers are more likely to associate the brand and product positively when they experience joy, excitement, or satisfaction while opening the package. This builds customer loyalty and encourages them to become brand advocates, sharing their experience with others and potentially leading to word-of-mouth referrals.

Brands must carefully evaluate every element of their packaging to offer a better unboxing experience. The choice of materials should reflect the product’s quality and value while aligning with the brand’s image and sustainability goals. Attention to detail in the packaging design ensures it offers a seamless and enjoyable unboxing process.

Improves Business Reputation

Using sustainable packaging materials aligns with consumer preferences for eco-friendly choices. It improves the business’s reputation and showcases a commitment to the environment. Eco-friendly materials offer strength, quality, and customisation options.

Businesses can influence consumer purchasing decisions while establishing a positive brand image by comprehending and utilising the power of packaging.


Stand Out and Shine with Memorable Packaging

Investing in every aspect of packaging can make a huge difference for your business. By carefully crafting everything, you can build strong connections with your customers.

Ready to leave a lasting impression on your customers? Look no further than Patek Packaging, your trusted supplier of top-quality food packaging. Explore our wide range of packaging supplies designed to influence customer buying decisions. Browse our online store and place your hassle-free order today.


What are shipping labels and why are they important for packaging?

Shipping labels are adhesive labels used to identify packages during transit. They typically include information such as the recipient's address, return address, and tracking numbers. Shipping labels are crucial for efficient shipping and delivery, ensuring your packages are properly labeled and easily tracked throughout the shipping process.

How are packaging supplies delivered?

At Patek Packaging, we offer convenient delivery options for your packaging supplies. Once you order through our online shop, our team will carefully pack and ship the items to your desired location. You can choose from various shipping methods to suit your needs, ensuring reliable and timely delivery of your packaging supplies.

Are packaging supplies inexpensive?

Patek Packaging strives to provide affordable packaging solutions without compromising quality. Our extensive range of packaging supplies includes options to fit various budgets. We offer competitive pricing and regularly update our product offerings to ensure you get the best value for your investment.

Do you offer tubes for packaging purposes?

Yes, we have a collection of tubes intended exclusively for packing applications. These tubes come in various sizes and materials to fit a variety of products such as posters, documents, and fragile objects. Our packaging tubes provide secure and protective storage throughout shipment, ensuring that your things arrive in perfect condition – day and night.

Can packaging supplies be used for organizing and storing documents?

Absolutely! Packaging supplies can serve the dual purpose of organizing and storing documents. Items like document envelopes, file boxes, and storage folders can help you keep your important papers well-organized and protected. Whether you need to store documents for archival purposes or transport them safely, our packaging supplies offer practical solutions.

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